FUTURE FAMILY.

Client Event
Written By YaYa Horne

Project Summary

Premium fertility finance company wanted to disrupt the "sea of sameness" at a typically sterile and bland reproductive medicine trade show.


 

Responsibilities

  • Produce relaxing/stress free escape from the trade show floor

  • Liaise with exhibition company, convention center and client

  • Create opportunities for attendees to have a meaningful experience with the brand.

 
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Challenges

A lot had to fit into a small footprint-a private office for meetings, premium waiting areas and a private area for activation.

 

Key Successes


  • Created "spa" like experience on trade show floor.

  • Re-imagined gifting by creating opportunities for experiences > things by offering chair massages for weary trade show attendees.

  • Worked with local artist to hand paint travel candles as takeaway.

 
YaYa Horne
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