DELAWARE RIVER AND WATERFRONT CORPORATION.
Project Summary
Kick off summer on the Delaware River by giving Philadelphians a sneak peak at the hottest artistic and musical offerings that can be found in their own backyard throughout the summer months.
Responsibilities
Design programming for Memorial Day weekend
Manage budgets, talent, and waterfront staff
Create interactive opportunities for to engage waterfront visitors
Challenges
Since it was Memorial Day weekend, there were tons of other events going on in the city. TRFE was tasked with ensuring that the best talent was procured for programming to ensure attendance.
Key Successes
Engaged over 20,000 people with 3 days of music and interactive activities that included face painting, hula hoop lessons, a community mural and family photos.
