CHAMPION.
Project Summary
Sports apparel icon opened their stand alone retail location in Philadelphia and wanted to curate the store with the work of local artists and invite local influencers to celebrate the opening.
Responsibilities
Select & Invite artists to participate
Concept design for Philly 'centric' apparel
Plan, manage and activate soft launch event for influencers
Challenges
There was a 2 month timeline to find artists, brief them on the project, submit renderings, get approval, and plan/activate a party
Key Successes
Two Art Installations
Music from DJ Diamond Kuts
Limited Edition TRFE + Champion Apparel
Event that Hosted 100 of Philly's Top Influencers
Breakdance performance by Fundamentals of Hip Hop
An Authentic Philly Event that Brought the Community to the Brand
