IBX.
Project Summary
IBX wanted to bring fresh energy to its Philadelphia headquarters to enhance its recent renovations at the G. Fred DiBona Jr. Building.
They wanted to work with a local artist to create a collection of art to surprise/delight/inspire guests & employees while creating touchpoints for engagement.
Responsibilities
Produce/create multi-functional documentary shorts that can be used as trailers, images, and other assets
Administrative (participant contracts/stipends, timelines, production schedule)
Liaise between Monument Labs, video team, participants and Revolutionary battle sites
Challenges
The brief called for 10 pieces of art, with custom framing to be turned around in 8 weeks, with one day of install.
TRFE was responsible for finding an artist that could work quickly without compromising the integrity of the art.
Key Successes
TRFE has been successful in supporting IBX goals of engaging associates and visitors through art by curating a 10-painting collection by Serena Saunders titled "Everything is Many Things".
It celebrates the beauty of the many stages of a painting, with each piece conveying a moment of the creative process using a vibrant and broad color palette and has a companion video which plays alongside the work that shares the thoughts and inspirations of the artist.
More Images
